As developers, accessibility is often one of the last things we think about – that’s if we think about it at all. Which is a shame, because we could be alienating a huge group of players. The good news is that making a mobile game more accessible really isn’t difficult. Hang on – what’s accessibility? Before we get into the details, let’s talk about what accessibility actually means for developers. It’s about designing apps that all people can easily use, regardless of whether or not they have a disability. So that’s things like including subtitles for the deaf or hard of hearing, or adding options for people who are visually or cognitively impaired (among other things). Simple, right? And when you look at it like this, it’s a bit of a no-brainer. Why wouldn’t you want the widest range of people...

Editors note: This article was originally crafted by Sarah D. Vries, Content Creator at Coda Game. You can find the original piece here.  The hyper-casual gaming industry is constantly evolving, requiring developers to be on top of trends and the latest gaming practices to remain competitive. Like honing any craft, it’s a constant work in progress and many studios often end up making common mistakes that can easily be avoided. Thankfully at Coda, we’ve had extensive experience working with developers and studios of all sizes. From our experience, we’ve compiled a list of the top five common mistakes that hyper-casual developers make and how best to avoid them when creating your next game. 1. Getting the difficulty of levels wrong Hyper-casual games are known for their simple nature and the ability for gamers of any level to play. One common...

Editor’s note: This article was originally published by Voodoo. You can read the original on their blog here.  The brand new Voodoo Art Manual is now available for all partner studios on our Publishing Platform. It contains a concrete and practical guide on how to create effective and engaging game art in hyper-casual. We know that many of the studios we work with don’t always have dedicated game artists in their teams, and that it is often created by developers using the help of existing tools on Unity. Art, however, is an essential element of your game. It makes or breaks both the clarity of your gameplay and the user’s experience. Without effective art, the success of your game lies in the balance. The Voodoo Art Manual was created to maximize your chances of success in the prototyping phase. Whether you’re an experienced...

Deciding between two different courses of action is perhaps the hardest part of running any business. Recently we wrote about how data warehouses can give you insights, trends and information. Everything you need to make informed decisions. But what sort of decisions do they help with? How do you actually take that insight and make practical choices? In this article, we’re going to talk through nine decisions you might need to make. And how a data warehouse can help. Why do studios and publishers use data warehouses? Most hit studios and publishers have a portfolio of games. A data warehouse brings together the data from across them all and converts it into a format they can search through. With more data, they can spot trends. Knowing the trends, they can fix bugs, optimize their ads, see which ideas perform the...

We break down the top KPIs that Tower Defense developers should be aiming for, and reveal a few of the rising superstars that entered the market in 2020. What’s inside? Using aggregated data from our network of games, we’re dissecting the industry at a sub-genre level. All to bring you more actionable and granular insights to better your game development. Stats for key metrics Aggregated data from 134k+ games for all key metrics, including retention, ARPDAU, and more. New Superstar TD games Ranking data for over 200k+ games, with over 100k tagged with sub-genres. Secrets behind the genre A behind-the-curtain look at what makes Tower Defense games so successful.

If you’re a mobile game developer, you want the press to talk about your game. It’s free advertising, and who wouldn’t want that? Creating a press kit is how you make it easy for the press to talk about your game, and to show it in its most positive light. If you previously thought ‘press kit’ was something you asked your dry cleaners to do after a football game, this blog’s for you. Here’s a quick introduction to press kits – how to create them and put them to use. What is a press kit? It’s a collection of text and visuals that gives a journalist or website everything they need to write about your game. You’re basically saying to them: “Oh, you want a game to write about? Well, you won’t need any research to write about my game...

Editor’s Note: AudioMob, an advertising platform dedicated to non-interrupting audio ads, recently ran their first (of many) game jams. Here’s what they learned from the experience. As 2020 came to a close, we ran a game jam that encouraged highly creative development teams to explore integrating a new audio ad format into mobile games. The jam was an amazing experience for us, one in which we learned a lot. Hosting certainly took a significant investment of effort and time. But it was worth it, bringing us and something we’d recommend any game tech, service, or publishing company consider doing. With that in mind, we wanted to share what we learned, in case you were curious about what happens behind the scenes (or were thinking of running one yourself!). Running a game jam was hugely rewarding, of course. We got to...

Idle games present gamers with an opportunity to play games with long-term targets, test their problem-solving skills and gain incremental rewards over time. This sub-category of games can have impressive retention rates and session length when compared to other types of games. A GameAnalytics study revealed that idle game players have a stickiness of 18%, compared to 10.5% for other hyper-casual titles. They also show a higher number of sessions per day and a higher average session length (8 minutes). This article shares the essential insights you need when learning how to make an idle game. What is an idle game? Idle games are often categorized as hyper-casual games due to their ease of use and accessibility. However, they differ greatly from popular hyper-casual games such as Voodoo’s 5 Hoops and Ketchapp’s Origame. Idle games, which are also known as...

Email marketing is a critical part of a healthy overall marketing strategy. A study by the UK-based Direct Marketing Association (DMA) found that for every £1 you spend on email marketing, you can expect a return of £42. Additionally, Statista found that 49% of consumers like receiving weekly promotional emails from their favorite brands. But there are some common mistakes to avoid when adopting email marketing. In this guide to email marketing for mobile applications, we are going to: Define what email marketing means for mobile applications Discover why email marketing is important Outline how to build your email marketing strategy Share best practices for marketing your mobile apps via email What is an email marketing strategy? Marketing emails can be used to send regular newsletters, essential updates, and promotional offers to your users. You can be hugely successful at...

Metrics like Average Revenue Per User (ARPU) or Daily Active Users (DAU) are like the coins you collect in a platformer: you want to rack them up, they’re sometimes fiddly to find and if you get enough they’ll give your game an extra life. Knowing these figures helps you figure out what you need to improve, predict how much you’ll earn, set yourself realistic targets and – fingers crossed – persuade investors to give you funding. So how do you calculate and use them? This is the first part in our series on key metrics you’ll need to know and today we’re going to cover: DAU, ARPU, ARPPU and ARPDAU. How to calculate DAU: Daily Active Users Count the number of unique players doing any action in your app on each day. 1. You’ll need to decide on what defines...

What’s ad mediation? And why should you care about it? To find out, we asked our friends at TopOn, a mediation platform for global monetization, to give us the lowdown. Here’s what they said…  Nowadays, advertising monetization is one of the most popular profit models for mobile game and app developers. According to IDC the global mobile game, ad revenue in 2019 was nearly $20 billion. And it’s expected to reach $45.2 billion by 2023, which is an annual growth rate of about 26% (this is according to our Mobile Game Advertising and Monetization Report for H1 2020). But despite this, most developers are only scratching the surface when it comes to getting the most from mobile advertising. They’re still mainly relying on automatic functions to improve their in-game ad revenue, rather than trying out more advanced techniques (which can...

Playable ads have become more and more popular in the last couple of years. According to eMarketer, 28% of ad agency professionals in the US think playable ads are the most effective format out there. So what makes a great playable? And what steps should you take when making your own? We look at that, and more, in this blog. But before we dig in, let’s go over the basics. Playable ads – the basics Playable ads are exactly what they sound like – adverts you can play. Similar to free demos, they let you try out an app or game before you commit to downloading it, rather than just watching a video or looking at an image. What makes a great playable ad Playable ads are generally only a minute or so long. And if you’ve done any research...