Chay Hunter

What’s the deal with iMessage games? With iOS 10, developers are now creating games that are directly integrated with iMessage. This seamless, inherently social play style is viral by nature with built-in engagement and retention mechanics. If you’re not already building for the iMessage App Store, it’s a channel to watch. In this post we’re going to start by outlining the technical setup for such a game. We’ll then explore how you can make the most of this relative new kid on the block, with comments from some thought-leaders to help answer the question: what makes a great game for iMessage? Click here to skip the technical part. [bctt tweet=”iMessage Apps ✉? Create, Design & Release a Successful iMessage Game! #imessage #app #gamedev” username=”GameAnalytics”] How to create an iMessage game iMessage Apps allow users to engage with your content without having...

Speak to anyone in the mobile gaming industry and the topic of conversation will always turn to one thing: monetization. Who can blame them? Statista predict that mobile games will generate $40.6 billion in revenue by the end of 2017. That’s more than double Facebook’s 2015 revenue. Not a number to sneer at. Perhaps more noteworthy is that – as of January 2016 – this revenue was generated by less than 1.9% of the overall player base, showing a 0.4% increase from the same study in 2014, according to a report by the mobile marketing automation platform, Swrve. Mobile gamers are spending more Their study aggregates data from over 10 million purchasing players – from the minnows, to the dolphins, and the whales. Interestingly, at just 0.19% of the demographic the “whales” account for a whopping 48% of the total revenue....