GameAnalytics

Funnels are a way of visualizing and measuring how your players move through a sequence of events, or ‘steps’. A well-configured funnel gives insight into which of these steps lose the most players, whether your paths to conversion are optimized, and whether your players are progressing through your game as intended. The aim of this post is to give you all the insights you need to make the most of GameAnalytics funnels. We’re going to start with some background and cover the basic concepts, before ‘diving deep’ into some of the more advanced practices to help supercharge your setup, including how to create and track custom events. Plan your custom events with this free tool… We’ve also created a worksheet for you to use for inspiration when creating your custom event IDs. View it in Google Sheets here (click ‘file’ > ‘make a copy’...

Editor’s note: Please be aware that we have now deprecated this SDK and this engine/environment is no longer supported. If you have any questions about this change, please contact our support team. Starting today, you can easily integrate GameAnalytics with Lumberyard, the AAA game engine recently launched by Amazon Web Services. Developers on Lumberyard can start making sense of player behavior to drive engagement and monetization, quickly and easily using the GameAnalytics SDK. The SDK includes full support for Windows, iOS and Android. GameAnalytics plans to offer support for PS4 and Xbox One in the coming months. Download the SDK You can find the full GameAnalytics SDK documentation for Lumberyard here. The documentation covers everything you need to know about setting up the SDK, including how to add custom events and dimensions, reporting on demographics and debugging the implementation. About Lumberyard Lumberyard...

Top 6 GameAnalytics questions: Can I use the same pair of keys for all platforms I am targeting? What common KPIs should I track using design events? I have sent events but I cannot see them in the tool. Where are they? I’ve setup IAP validation but all my monetization data is still invalid. Why? Can I automate the data export feature? Why did my funnel report fail to process? If none of the above concern you – good stuff. Maybe check out our recently updated post: how to increase your game revenue by 510% 😀 1. Can I use the same pair of keys for all of the platforms that I am targeting? Short answer: This is possible but we don’t recommend it. Long answer: We suggest that all users create a unique game entity for every platform that they target....

Technical Update: As of March 2017, Marmalade will cease production and support of the Marmalade Game Platform, and instead focus on creating games. The GameAnalytics integration will continue to work in the short-term, but users will not be able to use their Marmalade account to login. Please check our docs page to download an alternative game engine SDK for GameAnalytics.   We are proud to announce that we have a new dedicated SDK joining our family: Marmalade. We’ve partnered up with the great people developing the award-winning, cross-platform engine and made it so that you can now integrate GameAnalytics into your game painlessly when using Marmalade. This new partnership builds on our desire to be the go-to platform for developers looking to make their mark on the industry, providing them with the richness and flexibility they need when collecting and analysing player behaviour...

We are thrilled to announce our partnership with Fabric, to help developers build and scale their games. Over the next few months, we’ll be working closely together with the Fabric team, to bring the power of GameAnalytics onto their platform. Our goal with partnering with Fabric is to completely streamline the work involved with building with our SDK, ultimately making your lives easier. We highly encourage you to explore and manage GameAnalytics SDK through Fabric. “We’re excited to partner with these world-class services to help developers build amazing apps with Fabric. Twitter Fabric is trusted by developers worldwide to help them build and grow their apps and we’re looking forward to having these partners be part of the platform.” – Rich Paret, GM Developer Platform, Twitter Both GameAnalytics and Fabric was built with ease of use in mind, and we’ll...

Just like their iOS counterparts a few weeks back, our Android SDKs (native and Unity) have gotten themselves an upgrade! There are a lot of new features we are introducing with the V2 of our SDKS. Let our Senior Product Designer, Kristoffer, take you through all the goodies GameAnalytics has to offer. Update your SDK now, and get even deeper player behaviour insights and more reliable data. GameAnalytics now features 5 event types that we think cover 90% of everything you’d need to track in your game. Among the newly introduced are business events, for tracking real money transactions, and which capture the purchase receipt from the app store, to validate the purchases and ensure that your monetization data is reliable. If you have an in-game economy, you should be tracking what your players “sink” (lose) or “source” (gain) their...

As we’re always looking for ways to spice things up, we came up with a challenge. Get your GameAnalytics-SDK-integration-skills ready and let’s go! For 72 hours, all new games that will integrate our SDK will enter the competition to win: 1 Oculus Rift or 5 hours of expert analytics consultancy The two lucky winners will be announced next week, Monday June 8th! What games will qualify? The draw will be between all the games that: will have one of our SDKs integrated between May 29th 00:00 CET and June 1st 23:59 CET; will have at least the default integration in place – check out our integration guides for details; will be sending data daily between June 1st and June 8th. Ready… Set… Integrate! Have any questions? Write us an email. Want to know what the winner of the 5 hours...

This post comes bearing news for all you great developers using GameAnalytics: we have released two new iOS SDKs (native and Unity) and their other platforms counterparts are on their way! Why should you be excited about it? This major update brings a lot of new features by introducing in-game economy, dedicated player progression, brand new custom dimensions and much more. Check out the video below, in which our Senior Product Designer, Kristoffer, presents all the goodies the new SDKs have to offer. For a full picture of how awesome this update is, and to get the details of the rollout plan for the rest of the SDKs, take a look at this comprehensive presentation of our SDKs. If this wasn’t enough, we also have a new and very pretty website, you should definitely check out!  

Your game’s intro can make or break its retention. Nathan Lovato offers tips on how to get your players through the intro and make sure they stay long enough to get a taste of the best your game has to offer.

As some of you may have noticed, we have in place a seamless integration with adjust – the business intelligence platform for mobile app marketers. But what does this mean for you? Everyone knows by now that in today’s market making a great game just doesn’t cut it anymore. So, if you’re using adjust to consolidate your ad campaigns, and GameAnalytics to track and analyse your players’ in-game behaviour, this feature can help you thoroughly evaluate and optimise your marketing efforts. Through this easy-to-set-up integration that only requires you to copy-paste your GameAnalytics game key in the adjust analytics partners settings, you’ll be able to take full advantage of what both these great tools have to offer. Take Playraven, the Finnish game development studio behind Spymaster, for example. They’ve been using the adjust-GameAnalytics integration to pull their attribution data into...

The fear of losing the fun of your game when you start implementing analytics is ever present. But taking a look at the classics from which most developers get their inspiration, will reveal seamless ways of integrating game design and analytics. One of the problems when you start looking at data for your game is that you might get lost in it. Usually, a game developer starts designing a game based on that single spark of inspiration. A radical ambition of creating a fun and memorable experience for players. All too often, the use of analytics and data gets added as an afterthought. A necessary caveat to make informed decisions, not really to make the game better, but to make the game better at putting butter on your bread. To many game creators, therefore, the use of analytics seems alien...

As some of you might have heard, GameAnalytics and AppsFlyer have partnered up, to bring game developers an exceptional analytics and attribution solution. By integrating the two tools, game developers will be able to get the full picture of where their players come from and how the different cohorts convert and monetize. This provides great insight into the performance of user acquisition campaigns, and eases the optimisation of these efforts. In this featured interview with From The Bench’s CMO, David Cremades, you can get some great insights on how to get the most out of the analytics and user acquisition tools from GameAnalytics and Appsflyer. Tell us a bit about From the Bench? David: From the Bench was founded in 2008 in Spain. We specialize in the development of sports oriented multi-platform social games, working with the official licenses of...