Author profile
Roman Garbar
Marketing Director at Tenjin
2 min read
#Ads & Monetization
Top 10 Hyper-casual Game Ad Networks in 2022 (Q3)
Editor’s note: This article was written and published by Tenjin. You can find their original version here. We have released our “Hyper-Casual Benchmark Report” for Q3 2022. In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with GameAnalytics to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the report: Top countries by ad spend and CPI Top ad networks by ad spend and CPI Day 1 and Day 7 retention for the top 2% of games by platform (by GameAnalytics) Here is a sneak peak from the report… Tenjin data from Q3 2022 shows that Brazil is the biggest outlier in the report with very low CPI (0.06 on Android, and 0.14 on iOS) relative to...
3 min read
#Ads & Monetization
Top 10 Hyper-casual Game Ad Networks in 2022 (Q2)
Editor’s note: This article was written and published by Tenjin. You can find their original version here. Let’s explore how the hyper-casual market has changed compared to 2021 Q3 and go through the top 10 ad networks and countries for 2022. This time, we partnered with our friends from GameAnalytics to bring you day one and day seven retention benchmarks in this report edition. The complete information is available at the bottom of the post. Hyper-casual ad spend by platform. In 2021 Q3, hyper-casual ad spend by the platform was a bit higher on Android (55%) than iOS (45%), marking a decrease of nearly eight percentage points in ad spend on iOS compared to 2020. In 2022 Q1, advertising spends on iOS and Android now shows a 50% / 50% split, suggesting that advertisers are becoming more and more comfortable with mobile...