Nikolaj Ahlberg-Pedersen

As we released A/B testing last month, we thought we’d share a few tips, tricks and ideas on how to make the most of your experiments. So put on your lab coat, fire up the flux capacitor and let’s get to sciencing. If you’re new to A/B testing, it’s a pretty simple concept. Send three variations of your game out into the wild: A, B and a control group. One group of your users sees A, another sees B and the last sees no change at all (your control group). You pit them against each other and see which performs better. It’s survival of the fittest in action. But when should you start your A/B tests? And what exactly should you be testing? Your soft launch is the Goldilocks zone Before you can start testing, you need players. And the...

In Apple’s most recent WWDC privacy was a key topic. One of the big reveals in this area was that come September, when iOS 14 is released, users will be asked if they would like to allow or restrict data sharing per app. After this, the question on many developers’ minds is… What happens to my analytics? Will my reporting still work or will it be restricted? The answer, for GameAnalytics, is yes! Here is why. All our SDKs are ready for this (and have been for years) GameAnalytics always determines an identifier for each device that is sending data from a game. We call this the GameAnalytics User ID. This value is normally a device identifier (like IDFA on iOS), but when this is not available a random User ID is generated and used on all future data for...

Today, we’re excited to announce that we’re releasing A/B testing to everybody who uses GameAnalytics. You can start refining your game and testing out new ideas for free by going to GA Labs and trying it out. And in 2021, we’ll release a premium version when we launch even more features. A big thank you to everyone who took part in our early access program and gave us feedback. It really helped us make sure that we built the best tool possible. As part of all that work, we’re also bringing a few changes to A/B testing, which we’ll get into later in this blog. If you have any questions or feel like we’ve missed something, feel free to get in touch. We’ll get back to you right away. But before we dive into those details, let’s start at the...

We’ve been a bit quiet these past few months in regards to major product updates, but for good reason. Alongside new features and capabilities coming in 2020, we’re also updating how you’ll manage your accounts in our tool, with our new concept: Organizations. We’re launching the first version of this feature within a few days. Here’s everything you need to know. So, what is an ‘Organization’? In short, an Organization will be the heart of your GameAnalytics account. It will be a central place for managing your company, containing all your games and users (even multiple studios), and will function as a trusted environment for collaboration between your users. How our account management currently works At the moment, our account management is user-focused. This has worked for smaller companies and studios (those who deal with just a handful of users...

Editor’s note: If you’re reading this, then we highly recommend that you also check out our latest updates to the tool here. It has tons of information about the new features, as well as the most recent changes to the GameAnalytics platform. New features, you say? Currently we are quite busy with introducing a modern data processing backend, free-to-use for all of you fine GameAnalytics users. Even so, we found the time to add some powerful new toys for you to play with. We are introducing a new features called Command Center. Essentially, it will allow you to control your game from within GameAnalytics. All of this in real-time, without having to update a single line of code on the App stores! How it works + documentation The command center provides a specific way of triggering these changes: Command Center (Configs)....