Anders Drachen brings Sean Houghton on the GameAnalytics blog to share some of his experiences with taking heatmaps to the next level by investigating balance maps in Transformers: War for Cybertron.

Benefit from more mobility, as heatmaps become accessible anywhere and basic game statistics can now be sent to your inbox. Bonus: data exports, A/B testing and a sleeker Unity package.

If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. This second post focuses on presentations, research articles and relevant material around games.

If you are interested in game analytics one of the best things to do early on is to read up on what other people do. While this does not result in a plan for how to implement analytics in your game, it provides useful information guiding the design of the plan. In this post we provide suggestions for some of the best material out there on game analytics.

Spring is already upon us, so we thought of bringing a breeze of fresh air into the GameAnalytics SDK for Unity. We have listened closely to the feedback of our Unity users on the GameAnalytics package. Read on to see what this update brings.

Here at GameAnalytics we believe that in game development, as in any other fields, knowledge is equivalent to power. However, no matter the size and nature of different game studios, they are all united in a slight lack of such knowledge: if a game studio makes it big, it rarely knows and understands the factors that have led to its success.

The terminology in game analytics is hampered by some confusion, which fundamentally stems from analytics being a relatively new thing in games. This means that the terms and methodologies are generally borrowed from areas outside of game development and adapted locally. Without understanding key terms, looking for knowledge is seriously hampered so here we will spend a bit of time outlining a few of the most important.

Analytics is much more than a tool for generating revenue in Free-to-Play games. Analytics is a process of discovering and communicating patterns in data with the express purpose of solving problems. This can be as simple as calculating the average time players spend on a game, to a complete analysis of a company´s internal behavior. In this post we describe what game analytics is and what the fundamental benefits of integrating analytics in game development are.

Analytics is a powerful tool for informing decision making at strategic and operational levels in game development. It will help you answer key questions about design, fun, engagement, play, monetization and more. But it is a relatively new process in game development and there is not a lot of knowledge available out there for the non-expert. In this blog post, we will try to help you get started on analytics.