Eric Seufert on Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, his recently published book that covers topics ignored by many product developers, but which ultimately form the crux of the freemium model.

In the last part of his Mid-Core series, Michail Katkoff talks about why sustained monetization is a result achieved through excellent game design, a balanced game economy, engaging social mechanics and a fresh approach.

It seems that forty-two is not only the answer to "life, universe and everything". It is also the answer to your monetization strategy. Read these 42 tips that Yaniv Nizan has to share on making your game profitable.

In this latest post, Michail Katkoff delves deeper into the realm of freemium and walks you through the process of assessing the profitability of switching an existing game from paid to freemium.

While most players will definitely check your in-game store out of sheer curiosity, it's a true art to keep them there. An art in which Yaniv Nizan is ready to train you.

So you want your game to feature an in-game store? Avoid these five common blunders shared by Yaniv Nizan to make sure you do not scare your potential customers away.

There's an entire science behind how to price your in-game purchases. Yaniv Nizan is back to give us some pointers on how to do it right.

Meet our new guest poster, Yaniv Nizan, CEO and co-founder of SOOMLA and also an expert in dynamic in-app purchases. In his first post, he will share some tips on how to handle one of the biggest challenges of free to play games: avoiding the aggressive pay-to-win mechanics.

This third post from Michail Katkoff, game analytics expert and friend of GameAnalytics, puts the spotlight on Rage of Bahmut - a game of contrasts. Michail explains how this game can effectively monetize players, while otherwise being bland, annoying and lacking polish.

Michail Katkoff, Product Manager at Supercell, is back with yet another witty post. Michail is an expert in making profitable games using game analytics and an overall great guy and friend of GameAnalytics. This second post is a complex analysis on what defines a successful infinite runner game. Ladies and gentlemen, Michail Katkoff: