Insights and tips about the games industry

We’re excited to share news about a new initiative we’re rolling out – GameAnalytics Pro. This step towards a paid offering comes from a place of necessity and aspiration. Our aim has always been to provide reliable, insightful tools to help your studio thrive. And to continue improving and expanding our offerings, we are introducing this new premium tier. With GameAnalytics Pro, we intend to augment our service via new tools tailored to meet the evolving needs of your studio. The new premium offer is completely optional. We remain fully committed to our free offering, ensuring every studio, big or small, continues to have access to solid analytics tools at no cost. GameAnalytics Pro is an extra option for those wanting to dive deeper into their data. Why are we launching Pro? The introduction of Pro is a significant move...

VRMonkey, formerly known as Naked Monkey Games, embarked on a journey into VR a decade ago. Although their activities initially evolved around developing smartphone games, in 2015, after encountering Oculus Rift DK1, they decided to pivot fully into VR and AR development. Today, this indie studio comprises 40 dedicated team members who work on their own IPs and collaborate with renowned VR studios worldwide, including The Munky – creators of Drunkn Bar Fight. Among VRMonkey’s portfolio, their co-development of Drunkn Bar Fight stands out as one of their most successful ventures. This game is among the top 20 selling VR Games of all time, and it maintains a steady audience, with more than 100,000 MAU. During peak seasons and featured store placements, this number rises to 200,000 MAU. Harnessing the Power of Analytics VRMonkey recognized that they must fuel their...

Working with social media influencers can open up an ocean of new players for your games. But who are the best influencers to work with? How do you go about finding them? And how can you get in touch with them?

A big topic we see today is people complaining about the price of games for what they’re getting. But why is that? Are studios becoming too greedy? Or are business models evolving so quickly that players can’t keep up with the trends? Let's find out.

Making a VR game is still no walk in the park. It’s very different to what you may be used to building. So what are the top game design conventions that don’t currently translate well to VR? And what can you do to overcome these? Let’s break it down.

Roamer Games is the new kid on the game development block. They are all about creating a mid-core strategy game that would give you the thrill of Civilization in just a five-minute gaming session. Early in the production, their team figured that to create a hit title, they needed to understand players’ behavior on a granular level. That’s where GameAnalytics’ data tools came into the picture. This case study breaks down how Roamer Games used GameAnalytics combined with AI technology to level up their game development. Understanding Roamer Games’ Needs and Challenges The game Roamer Games had in mind was a cross-platform but mobile-first marvel. Think iOS, Android, and WebGL. It’s a blend of Civilization and Clash Royale – a strategy with a dash of action. The studio needed the lowdown on how gamers played their game right from the...

In the ever-evolving landscape of mobile gaming, advertising has become a crucial revenue stream for developers while also providing players with engaging content and rewarding experiences. Mobile game ad formats have come a long way, offering a variety of options for both developers and advertisers to reach their target audiences effectively. In this article, we’ll explore five popular mobile game ad formats that have gained traction in recent years and that will help you reach the top! Interstitial Ads Interstitial ads are full-screen advertisements that appear at natural breaks in gameplay, such as between levels or when transitioning from one screen to another. These ads are typically displayed for a few seconds and can include images, videos, or interactive elements. Interstitial ads are known for their high visibility and effectiveness in capturing players’ attention. Key Features: Full-screen ads. Appear during...

Data is the key to success in the ever-evolving landscape of game development. Explore this guide to transform your data into insights using our turn-key data solutions. What’s inside? Our comprehensive guide explores cost-saving strategies and real-world applications for advanced use cases. Learn how to seamlessly integrate data sources, unlock detailed player insights with Player Warehouse, access real-time data with Raw Export, and ensure data privacy compliance.

You want your players to be engaged with your game, but you don’t want to accidentally break the trust you’ve built up. When developers overpromise and don’t deliver, it can damage their relationship with their audience. Here are our top tips for building hype safely.

Building a community for your games is crucial to getting new players and keeping them loyal. And Discord is now the number one place to go. But how can you get the most out of this social media platform? Here’s our guide.

Tears of the Kingdom adds another tenet to its game: Creative exploration. And that’s why it appeals to absolutely everyone. We look at exactly what we can learn from Tears of the Kingdom and how its design philosophy helps the game appeal to every type of gamer out there.

Analytics is a crucial ingredient to perfecting your games. But it can be a pain if it’s not available for you in one place. That’s why HyperVR use GameAnalytics.