Alexander Murauski

Editor’s note: This article has been contributed by Alconost, a global provider of localization services for apps, games and other software into 70+ languages. Alconost also makes advertising and educational videos and images, teasers, explainers, and trailers for Google Play and the App Store. We’ve written this article as a tribute to numerous questions from our clients: What’s wrong with my game? Why isn’t localization enough? How can we fix it? Cutting corners when bootstrapping a new game is a widely-used strategy. And it might even be an efficient one, as long as you aren’t planning to grow incrementally. However, shortly after the long-awaited local release is in the bag, most game developers start thinking about how to attract more international gamers. And sooner or later, after taking a crack at promoting their game in more countries, they come up...