Category

Strategies

Matchmaker
6 min read
#Strategies

Navigating the World of Matchmaking: Tips for Game Developers

When building a multiplayer game, your players are going to need a way to find each other. That's where a matchmaker comes in. But what is a matchmaker? How do they work? And is there any difference when it comes to mobile?
8 min read
#Game Design

9 Areas You Should Focus Your Mobile Game Development in 2024

What exactly should you be focusing on this year? What are the trends that will really impact your development? We’ve dug through the most popular trends and brought together the topics you should keep an eye on in 2024. 1. Learn about AI and Machine Learning With the release of Google’s Gemini, we’re seeing AI continue to explode. It won’t be long before it’s a common tool that we all use day to day. Getting to grips with how it works is going to be essential, particularly in gaming. At the same time, we’re seeing hyper-casual games shift to richer and deeper experiences – becoming hybrid-casual. In fact, the number of hyper-casual games dropped by 18%, while hybrid-casual grew by 13%, according to Sensor Tower. By their nature, hybrid-casual games have a longer development cycle than hyper-casual games. Using AI...
8 min read
#Strategies

Game industry trends to expect in 2024

As we enter the new year, the anticipation is high for the unfolding trends that are about to redefine how we create and play games—from AI seamlessly crafting entire game worlds to the ongoing rise of mobile gaming popularity, where developers refine strategies to extend engagement and enhance monetization, alongside their focus on diversity and sustainability. AI keeps revolutionizing development dynamics Traditionally, creating expansive open-world games with stunning graphics required large teams and significant time investments. But lately, AI is becoming a leader in a new era where even smaller studios and indie developers gain access to tools enabling the next generation of artwork. That includes the creation of entire worlds through procedural techniques, dynamic dialogue generation, or even players’ live avatar integration within the game. These AI technologies are currently in their early stages, but the trajectory is clear...
6 min read
#Guides

Cybersecurity for Game Developers: Top Tips to Stay Safe

Protecting yourself isn’t necessarily hard. Not if you’re aware of the techniques hackers use. So, with data breaches becoming increasingly common in the news, we thought we’d give a little advice about how to protect yourself.
AI and game development
7 min read
#AI

AI-Driven Creativity: Prototyping Games in the Digital Age

While you can’t (yet) plug in a prompt and have it develop a fully functional mobile game, you can use AI to help you come up with ideas and speed up your process. So here are a few ways you can use AI when developing your prototypes.
Rocket League Sideswipe
7 min read
#Game Deconstructions

From console to pocket: How to adapt your game for mobile

Adapting your game to mobile is no walk in the park. Yoru controls are different, you have a much smaller screen size, and you're much more limited with the hardware. And yet, Psyonix nailed this perfectly. Here’s what we can learn from them.
retention rate
5 min read
#Data & Analytics

Retention Rate Secrets to Reduce User Churn

Out of all the many mobile industry benchmarks, it’s important to keep player retention rates top of mind. Retention allows marketers to understand when, and perhaps why, a user leaves their game — which gives you the ability to slow the rate down and keep your users around. In this article, we’ll cover the basics of mobile game retention rates and some of the secrets game marketing pros deploy to reduce churn, as well as look at how you can learn from your retention metrics. What’s The Point of Retention Rate? Retention rates are a key indicator of game growth and its health. Not only does a game with better retention likely mean players enjoy using it, but good retention also means it can generate revenue quickly. In the meantime, low retention means rapid user churn, lower user reviews, and...
social influencers cover image
8 min read
#Marketing & Publishing

Influencer Partnerships: The Key to Expanding Your Game’s Reach

Working with social media influencers can open up an ocean of new players for your games. But who are the best influencers to work with? How do you go about finding them? And how can you get in touch with them?
Hype cover image
6 min read
#Marketing & Publishing

Managing Expectations: The Art of Building Hype the Right Way

You want your players to be engaged with your game, but you don’t want to accidentally break the trust you’ve built up. When developers overpromise and don’t deliver, it can damage their relationship with their audience. Here are our top tips for building hype safely.
Zynga cover image
8 min read
#Strategies

Adapting to the changing games market: a Zynga spotlight

Every company has its ups and downs. But it’s how they regroup that matters. And Zynga is no different. so we thought we’d dive into what they did and how they came out the other side as one of the most successful mobile gaming companies in the world. We dive into Zynga’s strategy and how they recovered from losing half their revenue to rise back to $720 million a quarter.
Tennis clash cover image
7 min read
#Game Deconstructions

How Tennis Clash scored a golden set

Tennis Clash was one of the most downloaded mobile games in 78 countries when it launched. And it’s had over 50 million downloads on Google Play alone. We look into some of the key factors of its success.
3 min read
#AI

Creating concept art for games, with genAI

While it may not excel at everything yet, AI's prowess in concepting, storyboarding, and ideation has captured the industry's attention. Join us as we delve into the realm of GenAI, exploring its ability to create stunning concept art and assets for games.
Pistol Whip Cover
9 min read
#Game Deconstructions

Cloudhead Games’ advice on jumping into the VR Market

In the next five years, almost a third of people will have a headset of some description, and there’ll be about 2.5 billion players. But how do you make the shift to this incredibly lucrative new area? We asked Cloudhead Games.