A big topic we see today is people complaining about the price of games for what they’re getting. But why is that? Are studios becoming too greedy? Or are business models evolving so quickly that players can’t keep up with the trends? Let's find out.

In the ever-evolving landscape of mobile gaming, advertising has become a crucial revenue stream for developers while also providing players with engaging content and rewarding experiences. Mobile game ad formats have come a long way, offering a variety of options for both developers and advertisers to reach their target audiences effectively. In this article, we’ll explore five popular mobile game ad formats that have gained traction in recent years and that will help you reach the top! Interstitial Ads Interstitial ads are full-screen advertisements that appear at natural breaks in gameplay, such as between levels or when transitioning from one screen to another. These ads are typically displayed for a few seconds and can include images, videos, or interactive elements. Interstitial ads are known for their high visibility and effectiveness in capturing players’ attention. Key Features: Full-screen ads. Appear during...

Our COO, Allison, recently joined Mobvista for the first episode of their "From Zero to Hero" video series. Watch the video today for a detailed overview into tracking three essential pillars of gaming success: Acquisition, Engagement, and Monetization.

Could we see brands massively increase their in-game advertising budgets? Despite the promising predictions, some hurdles remain, including brand-safe slots, effective ad performance tracking, and a less than stable economic climate.

What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? Learn more in this guest post and interview with Voyager Growth's founder.

We all know that NFTs don’t have the best reputation at the moment. Has the hype died for them? Have NFTs run their course? We’re not so sure. Let’s look into the facts to see the real state of the industry.

In this case study, Matej Lancaric deconstructs Frozen City from Century Games, to find out how they went from $1 million a month in 2020, to $20 million a month today.

Many game studios have relied solely on a single strategy – typically advertising – to make their money. But as times change, we’ve seen a shift in the market. Hybrid monetization might not be new, but it’s now more than ever becoming an essential tactic for game studios. So what’s caused this trend? And how will it affect the industry throughout 2023?

Editor’s note: This article was written and published by Tenjin. You can find their original version here.  New year, new insights into the most innovative segment of the mobile gaming market: hyper-casual games! The much awaited “Hyper-Casual Benchmark Report” for Q4 2022 is here to provide you with up-to-date data on key performance indicators, user behavior, and trends in the hyper-casual gaming industry. This benchmark report consists of anonymized data collected by Tenjin and GameAnalytics for hyper-casual games in the date range of 01.10.2022 – 31.12.2022. So let’s dive in and explore what this report has to offer! Here’s a summary of the topics we cover: Ad Spend % by platform Median CPI by platform Top 10 countries & ad networks by ad spend on Android and iOS Median CPI for the top 10 countries & ad networks by ad spend on...

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial How powerful can a premium playable ad be when it comes to user acquisition? Quite powerful, actually. Here is an example: a single playable ad created by Mindworks generated the lion’s share of downloads for ITI Studio’s game ‘On Ice!’. ITI: top hyper-casual developer with high quality standards for its ad creatives ITI is a well-known hyper-casual mobile gaming developer in the Japan market. Its hit title Rescue Cut, released in 2019, was named one of the best games of the...

Editor’s note: This article was written and published by Tenjin. You can find their original version here.  We have released our “Hyper-Casual Benchmark Report” for Q3 2022. In this report, you’ll gain exclusive insights on ad spend and CPI on a country and platform level. Additionally, we have partnered with GameAnalytics to bring you a Day 1 and Day 7 retention benchmark. Here is a full list of what you will find in the report: Top countries by ad spend and CPI Top ad networks by ad spend and CPI Day 1 and Day 7 retention for the top 2% of games by platform (by GameAnalytics) Here is a sneak peak from the report… Tenjin data from Q3 2022 shows that Brazil is the biggest outlier in the report with very low CPI (0.06 on Android, and 0.14 on iOS) relative to...

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial The success of playables in Asia In Japan and South Korea, where banners and video ads dominate, the emerging playable ads have significantly changed people’s perception of ads, thanks to the immersive, highly interactive ad experience they provide. At the same time, these playable ads are also helping the games break out and make a splash on the global market. According to UA data from Mintegral: Playable ads increase IPM by over 85% on average in Japan and Korea, and 40%...