Elizabeth Knotko

With more than 500 games submitted to the App Store every day, it’s hard to imagine a more competitive environment to get noticed. That’s why every little improvement to your listing is particularly important. With an average conversion rate of 4.47% (for games on the iOS App Store), even the smallest of changes can be hugely influential to your success or failure. Of course, a quality app or game is what matters the most. A well-optimized listing won’t fix this. Yet, what steps should you take once your game is polished? When your UI is on point, gameplay is fine-tuned, well balanced, and all bugs and glitches are detected and fixed. Once you’ve dealt with all of the above, you’ll want to pay closer attention to App Store page. In fact, optimization of each product page element can take your conversion...