Author profile
Trevor McCalmont
Content crafter and analytics buff at GameAnalytics
8 min read
#Strategies
10 Tips For A Great First Time User Experience (FTUE) In F2P Games
Someone has chosen your app over the 1,500,000 other apps in the App Store or on Google Play. That’s fantastic! The next couple of moments after a user downloads a free-to-play (F2P) game are critical. Users are fickle and it takes a compelling introduction to keep them coming back. Worse yet, the cost of downloading another app is also $0 and takes just a few taps and a few seconds. In order to engage users, game developers should focus on the first time user experience. This is one of, if not the, most crucial parts of any F2P mobile game. The tutorial helps onboard users, convinces them your game provides value, improves retention and helps convert non-payers to paying users. The following tips will help measure and improve the first time user experience in your F2P game. 1. Make Getting...
7 min read
#UX & UI
The 7 Deadly Sins of Mobile User Acquisition
App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from the crowd takes some work. Most game developers will need to spend some marketing dollars on paid user acquisition in order to be successful. Below are the seven deadly sins of mobile user acquisition, and how to avoid these hazards. 1. The first sin of mobile user acquisition is not soft launching User acquisition begins with preparation. Soft Launching may be related to overall game design, but it’s extremely important to do before starting user acquisition. No game developer wants to shell out briefcases full of cash in order to drive users to an unpolished game. The return on investment will likely underwhelm if the game has not been tested and vetted by consumers. Soft launching, that is launching...
8 min read
#ASO
App Store Optimization For Game Developers
App Store Optimization, or ASO, is an essential marketing tactic for most game developers. App Store Optimization refers to improving an app’s keywords, description and other attributes in order to rank higher in that marketplace’s search results. Making your app more visible on its respective platform earns valuable organic (unpaid) downloads. What’s better than free downloads? Many mobile game companies cite organic users as the most valuable type of users. They are more engaged than users acquired through advertising. They monetize at a higher rate than users acquired through advertising. As reported by TUNE, the majority of app users find new apps by searching the app marketplace, but neither Apple nor Google publish exactly what goes into their search algorithm. Below are a set of best practices to increase your organic downloads and app store visibility. Competitive Keyword Analysis Before...