Teis Mikkelsen

Subscription as a revenue model is a relatively new concept to the consumer world, but definitely not unheard of. Amazon Prime, Netflix, Spotify, Tinder, Deliveroo and even Duolingo, there are many different services out there that adopted this in the last decade, and it’s just growing. But how about in gaming? More specifically, mobile gaming? How can you really implement a subscription service and increase your revenue, without disrupting your existing revenue streams? We answer just that. The New Era of Monetization When the first iPhone launched in 2007, ‘premium’ was the dominant business model for mobile games. And by 2009, everyone was publishing $1 games such as ‘Angry Birds’, ‘Doodle Jump’, and ‘Cut the Rope’… With any new piece of technology, things started to develop fairly fast,  and soon Free-to-Play was introduced. By 2011, more than half of all...