Our COO, Allison, recently joined Mobvista for the first episode of their "From Zero to Hero" video series. Watch the video today for a detailed overview into tracking three essential pillars of gaming success: Acquisition, Engagement, and Monetization.

What are the best channels to advertise hyper-casual or hybrid-casual games in 2023? And should your strategy be different depending on what type of game you’re running? Learn more in this guest post and interview with Voyager Growth's founder.

Is mobile F2P dead? No, not quite. But things are changing. In this article, Matej Lancaric addresses the current mobile market, with tips on how to get your games to the top of the app stores.

Anime Dimensions had Roblox’s best-rated launch in the platform’s history. We spoke to the founder and key developer of Albatross Games to discover how they managed to make such a monumental leap in just 60 days.

In this case study, Matej Lancaric deconstructs Frozen City from Century Games, to find out how they went from $1 million a month in 2020, to $20 million a month today.

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial How powerful can a premium playable ad be when it comes to user acquisition? Quite powerful, actually. Here is an example: a single playable ad created by Mindworks generated the lion’s share of downloads for ITI Studio’s game ‘On Ice!’. ITI: top hyper-casual developer with high quality standards for its ad creatives ITI is a well-known hyper-casual mobile gaming developer in the Japan market. Its hit title Rescue Cut, released in 2019, was named one of the best games of the...

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial The success of playables in Asia In Japan and South Korea, where banners and video ads dominate, the emerging playable ads have significantly changed people’s perception of ads, thanks to the immersive, highly interactive ad experience they provide. At the same time, these playable ads are also helping the games break out and make a splash on the global market. According to UA data from Mintegral: Playable ads increase IPM by over 85% on average in Japan and Korea, and 40%...

Editors note: This article was originally written and published by Mindworks, a leading self-service creatives platform from Mintegral. You can find their original version here. Mindworks is giving GameAnalytics users exclusive trial access to create countless playables and advertise them for free with Mintegral. Hurry, this amazing offer is for a limited time only. Activate your free Playturbo trial What’s the deal with playables? Playable ads have quickly become one of the most popular ad formats among apps and brands due to their premium user experience, accessibility, and superior conversion performance. And while playable ads are effective, they are typically expensive and time-consuming to produce, posing a significant challenge to scalability. It’s for this reason we’ve launched the Playable Ad Editor on the Playturbo platform. The Playable Ad Editor now provides advertisers with a zero-coding, drag-and-drop online editor to easily...

When you’re developing a hyper-casual game, it’s not enough to just publish it and hope it takes off. You need to do extensive, iterative testing to get an indication of the best possible UA performance as well as in-game metrics.  So where to start? Here are our top tips for maxing out your metrics: Know what you’re testing for and what KPIs you’re looking at Vague testing methods will only get you vague results. The first thing to decide on is what the purpose of your test is. Are you running a marketability test? Exploring a game concept? Or are you testing creatives? Once you’ve decided what question you’re trying to answer, be clear on what KPIs you’re going to measure with. Is it the CPI? IPM? CTR? Retention? You need to know all of these before you start testing....

Editor’s note: a little while ago we discussed how to market your game on a $0 budget. It was a popular post with a lot of useful tips. We thought we’d get more advice from another industry expert. This time it’s from TheTool’s ASO and mobile marketing lead, Katerina Zolotareva. Overview Getting a mobile game discovered by users is a tricky task and many developers have a perception that it will inevitably cost a lot of money. However, this doesn’t have to be true! There are many ways to promote an app on a low budget. App Marketing is all about creative approach! Good communication with potential players and existing ones is essential to achieve visibility and help your game to achieve maximum exposure. Today we will share some tactics that will make your life so much easier when you need...

With more than 500 games submitted to the App Store every day, it’s hard to imagine a more competitive environment to get noticed. That’s why every little improvement to your listing is particularly important. With an average conversion rate of 4.47% (for games on the iOS App Store), even the smallest of changes can be hugely influential to your success or failure. Of course, a quality app or game is what matters the most. A well-optimized listing won’t fix this. Yet, what steps should you take once your game is polished? When your UI is on point, gameplay is fine-tuned, well balanced, and all bugs and glitches are detected and fixed. Once you’ve dealt with all of the above, you’ll want to pay closer attention to App Store page. In fact, optimization of each product page element can take your conversion...

Outline One of the most popular questions we get is how to lure more traffic for the Google Play app. We decided to showcase a simple text optimisation for an indie game app with a small amount of installs. Disclaimer: Unfortunately, we can’t disclose the name of the game but all the data in this article is real. Introduction So, what we initially dealt with? App: Game in Google Play Category: Card Strategy Country: USA Preliminary data: Total visits per day: 329 Total installs per day: 92 Average conversion rate from visit to install: 28% The information is taken from the Google Play Developer Console, country is USA, measure by “Country (Play Store organic)”. Step 1. ASO-audit Based on current app metrics we estimated which keywords and keyphrases made users in the US find and install the app as well...